This week I had the pleasure of speaking to Dr Michelle Segar, PhD, MPH, motivation scientist and author of critically acclaimed “No Sweat! How the Simple Science of Motivation Can Bring You a Lifetime of Fitness”. No Sweat was chosen as the #1 book in Diet/Exercise in 2015 by the USA Best Book Awards, and when released, it achieved the #1 selling Exercise & Fitness book on Amazon. Michelle’s 360-degree perspective is informed by more than two decades of award-winning research, individual fitness and self-care coaching, and consulting, uniquely positioning her to help organisations understand and leverage the emotional drivers and internal rewards of consumers’ decisions that lead to well-being and health.
Michelle discusses with me her approaches to sustainable behaviour change in the fitness, health care, and wellness areas. Michelle’s evidence-based ideas about what motivates people to choose and maintain healthy behaviours are changing the conversations across the fields.